By understanding how business practices influence customer acquisition and retention, companies can take control over their destinies. CRM analysis can provide this understanding and serve as the foundation for focused business planning and execution.

Effective CRM analysis requires much more than a monthly summary of web site hits, a chart detailing response rates for a marketing campaign, or a report on total call volume. These may be components of the solution; the solution must be much more comprehensive. It must provide not only a 360-degree view of a customer but also a picture of how all business activities influence the customer.

A true CRM solution provides the following:

  Flexible dynamic reporting, key performance metrics, modelling and forecasting, customisable measures,
    profiling capabilities, and analysis integrated across all business areas to identify complex customer behaviour
   and subtle influencers

Integrated multi-channel analysis to see customer activity across all channels and understand the mutual
    influence of customers' online and off-line actions

 A fully integrated application that is not a point solution but offers an analytical platform that ties together
   and balances all customer, business, and financial
   data sources

  Features that support constant measurement, understanding, and refinement of the business practices.
    The solution must be part of an iterative analytic
   business process

Dibon's CRM Services
Our CRM Service Offering helps you position your organisation as a lead player in today's fast-changing business scenario, which is focused at acquiring and retaining customers by providing total customer satisfaction. Our expert consultants can help your CRM initiatives by offering the following specialty services.

Business Process Assessment
Our Business Process Assessment service focuses on Optimisation, Modelling and Validation and uses the following elements to help customers assess and fine-tune your business processes.

  Process Steps
  Decision trees
  Data elements
  Activity volume
  Metrics and cost drivers

Software Selection
Selecting the right software for your business is crucial to a company's success. Software selection involves assessing requirements, researching vendors, selecting finalists, conducting demos, and negotiating a deal. Dibon's approach to software selection ensures that you get what you need as quickly as possible.

Implementation Services
Dibon takes the worry out of implementation. Our methodology addresses all aspects of implementation to make sure we're aware of all issues up front. Our process includes:

  Process Definition and Analysis
Business Requirements Definition
  Technology Assessment Assistance
  Solution Design Development
  Implementation Planning

At Dibon we believe that one of the most important steps in software implementations is knowledge transfer. Our consultants focus on the following objectives:

  Build client project ownership
  Increase sustainability of process and system changes
  Develop client skills to perform activities independent of consultant support
  Build knowledge transfer into implementation

Benefits of the Dibon Approach:

  Reduces time to selection
  Not a one-size-fits-all approach
  Increases focus on areas of differentiation
  Increases Return on Consulting Investment
  Involves users
  Process enhances vendor negotiation